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<channel>
	<title>The New Vernacular</title>
	<link>http://thenewvernacular.com</link>
	<description>A discussion of politics, media, and technology.</description>
	<pubDate>Thu, 20 Dec 2007 16:02:37 +0000</pubDate>
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		<title>What&#8217;s the Deal With This Guy?</title>
		<link>http://thenewvernacular.com/2007/12/20/whats-the-deal-with-this-guy/</link>
		<comments>http://thenewvernacular.com/2007/12/20/whats-the-deal-with-this-guy/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 16:02:37 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Other</category>
		<guid isPermaLink="false">http://thenewvernacular.com/2007/12/20/whats-the-deal-with-this-guy/</guid>
		<description><![CDATA[Why Fred Thompson won&#8217;t get the GOP nod:
1) He really is lazy
2) His press staff is mediocre
The Politico&#8217;s Roger Simon  attended Thompson&#8217;s attempt at &#8220;retail politics&#8221; in Waverly, Iowa today, where the candidate had a reportedly dull editorial board meeting, made an awkward trip to a firehouse, and canceled a walk down mainstreet because [...]]]></description>
			<content:encoded><![CDATA[<p>Why Fred Thompson won&#8217;t get the GOP nod:</p>
<p>1) He really is lazy</p>
<p>2) His press staff is mediocre</p>
<p>The <a href="http://www.politico.com/news/stories/1207/7474.html "target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.politico.com');">Politico&#8217;s Roger Simon</a>  attended Thompson&#8217;s attempt at &#8220;retail politics&#8221; in Waverly, Iowa today, where the candidate had a reportedly dull editorial board meeting, made an awkward trip to a firehouse, and canceled a walk down mainstreet because of &#8220;unsafe&#8221; conditions.</p>
<p>I can only imagine how many <a href="http://www.washingtonpost.com/wp-dyn/content/article/2005/08/02/AR2005080201703.html"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.washingtonpost.com');">vacation days</a>  President Thompson would take.
</p>
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		<title>Once an oil company, always an oil company</title>
		<link>http://thenewvernacular.com/2007/12/11/once-an-oil-company-always-an-oil-company/</link>
		<comments>http://thenewvernacular.com/2007/12/11/once-an-oil-company-always-an-oil-company/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 03:51:32 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Other</category>
		<guid isPermaLink="false">http://thenewvernacular.com/2007/12/11/once-an-oil-company-always-an-oil-company/</guid>
		<description><![CDATA[No matter what their PR folks say, it&#8217;s basically impossible for an oil company to &#8220;go green&#8221;. Oil companies have jumped on the green bandwagon along with seemingly everyone else this past year, promoting their investments in renewable energy and claiming that they are really at the forefront of next-generation energy technology.
According to The Guardian&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" alt="BP Logo" title="BP Logo" src="http://www.thenewvernacular.com/tnv_images/bp-logo.jpg" />No matter what their PR folks say, it&#8217;s basically impossible for an oil company to &#8220;go green&#8221;. Oil companies have jumped on the green bandwagon along with seemingly everyone else this past year, promoting their investments in renewable energy and claiming that they are really at the forefront of next-generation energy technology.</p>
<p>According to <a href="http://www.guardian.co.uk/business/2007/dec/11/oil.bp"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.guardian.co.uk');">The Guardian&#8217;s</a> Terry Macalister:</p>
<blockquote><p>&#8220;Shell and BP are among the biggest producers of greenhouse gases in the world, but both have been keen to paint themselves green through a series of clean fuel initiatives.</p>
<p>BP, under its former chief executive, John Browne, promised to go &#8220;beyond petroleum&#8221; while Shell has spent millions advertising its serious interest in the future of the environment.&#8221;</p></blockquote>
<p>I actually remember someone once saying to me, &#8220;But isn&#8217;t BP more environmentally friendly than the other oil companies?&#8221;</p>
<p>This would be a fair assumption from anyone viewing BP&#8217;s marketing materials.  It would be easy to mistake the <a href="http://www.bp.com/productlanding.do?categoryId=6900&#038;contentId=7028276"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.bp.com');">official BP Web site</a>  for an environmental non-profit.  The color scheme is green and yellow and there is a whole section called &#8220;<a href="http://www.bp.com/productlanding.do?categoryId=6900&#038;contentId=7028276"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.bp.com');">environment and society</a>.&#8221;<br />
More from Macalister:</p>
<blockquote><p>&#8220;BP has been accused by Greenpeace Canada of lining itself up to help commit &#8216;the biggest environmental crime in history&#8217;. This follows its decision to swap assets with Husky Oil, giving it an entrance ticket to the Alberta tar sands, which are said to be five times more energy-intensive to extract compared to traditional oil.&#8221;</p></blockquote>
<p>That sounds less like &#8220;beyond petroleum&#8221; and more like &#8220;big pollution&#8221;.</p>
<p>On a related note, George Monbiot <a href="http://www.monbiot.com/archives/2007/12/11/rigged/"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.monbiot.com');">argues for why we need to stop using fossil fuels instead of only relying on the development of renewable energy</a>.<a target="_blank" href="http://www.monbiot.com/archives/2007/12/11/rigged/" /></p>
<p><a href="http://www.monbiot.com/archives/2007/12/11/rigged/"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.monbiot.com');"> </a>
</p>
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		<title>Tommy Thompson&#8217;s Greatest Hits</title>
		<link>http://thenewvernacular.com/2007/08/31/tommy-thompsons-greatest-hits/</link>
		<comments>http://thenewvernacular.com/2007/08/31/tommy-thompsons-greatest-hits/#comments</comments>
		<pubDate>Fri, 31 Aug 2007 20:47:56 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Other</category>
		<guid isPermaLink="false">http://thenewvernacular.com/2007/08/31/tommy-thompsons-greatest-hits/</guid>
		<description><![CDATA[Have you been going through Tommy Thompson withdrawal since he bowed out of the presidential race after the Iowa straw poll?  Of course you are, no one gaffes better that TGT.   You&#8217;re in luck, because HotlineTV has a recap of the greatest moments from Tommy&#8217;s historic run for the leader of the free world.
HotlineTV [...]]]></description>
			<content:encoded><![CDATA[<p>Have you been going through Tommy Thompson withdrawal since he bowed out of the presidential race after the Iowa straw poll?  Of course you are, no one gaffes better that TGT.   You&#8217;re in luck, because HotlineTV has a recap of the <a href="http://www.youtube.com/watch?v=NsEDUePToDY&#038;eurl=http%3A%2F%2Fwww%2Emediabistro%2Ecom%2FfishbowlDC%2Fonline%5Fmedia%2Fhotline%5Fstill%5Fhas%5Fthe%5Fspunk%5F65783%2Easp%3Fc%3Drss"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.youtube.com');">greatest moments</a> from Tommy&#8217;s historic run for the leader of the free world.</p>
<p>HotlineTV - <a href="http://www.youtube.com/watch?v=NsEDUePToDY&#038;eurl=http%3A%2F%2Fwww%2Emediabistro%2Ecom%2FfishbowlDC%2Fonline%5Fmedia%2Fhotline%5Fstill%5Fhas%5Fthe%5Fspunk%5F65783%2Easp%3Fc%3Drss"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.youtube.com');">A Tommy Thompson Send Off </a>
</p>
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		<title>Men are from Mars, We&#8217;re Still Not Sure About Politicians</title>
		<link>http://thenewvernacular.com/2007/05/08/men-are-from-mars-were-still-not-sure-about-politicians/</link>
		<comments>http://thenewvernacular.com/2007/05/08/men-are-from-mars-were-still-not-sure-about-politicians/#comments</comments>
		<pubDate>Tue, 08 May 2007 14:46:21 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Politics</category>
		<guid isPermaLink="false">http://thenewvernacular.com/2007/05/08/men-are-from-mars-were-still-not-sure-about-politicians/</guid>
		<description><![CDATA[When someone makes a decision in politics or government that makes absolutely no sense, it can usually be attributed to &#8220;politics&#8221;.  Roger Simon of The Politico tries to make sense of our sometimes senseless political system today in a column written as if he were explaining our political system to a Martian.  Hilarity [...]]]></description>
			<content:encoded><![CDATA[<p>When someone makes a decision in politics or government that makes absolutely no sense, it can usually be attributed to &#8220;politics&#8221;.  Roger Simon of The Politico <a href="http://www.politico.com/news/stories/0507/3871.html"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.politico.com');">tries to make sense of our sometimes senseless political system</a> today in a column written as if he were explaining our political system to a Martian.  Hilarity ensues.</p>
<p>A quick excerpt:</p>
<blockquote><p><strong>Q We could not help but notice that all the Republican debaters in Simi Valley were white males. Are all Republicans white males?</strong></p>
<p>Yes.</p>
<p><strong>Q Then how do they create more Republicans?</strong></p>
<p>Ah, you have been studying our ways! I was kidding. There are Republicans who are not white and not male. But they are not allowed to run for president.</p></blockquote>
<p>In a very different, but somewhat related piece, John Moe takes a look at &#8220;<a href="http://www.mcsweeneys.net/2007/5/2moe.html"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.mcsweeneys.net');">The Pros and Cons of the Top 20 Presidential Candidates</a>&#8221; at McSweeney&#8217;s Internet Tendency.  Worth a look if you&#8217;ve got a couple minutes to kill.
</p>
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		<title>If You’re Going to Work in Media, You’ve Got to Know the Game</title>
		<link>http://thenewvernacular.com/2007/05/04/if-you%e2%80%99re-going-to-work-in-media-you%e2%80%99ve-got-to-know-the-game/</link>
		<comments>http://thenewvernacular.com/2007/05/04/if-you%e2%80%99re-going-to-work-in-media-you%e2%80%99ve-got-to-know-the-game/#comments</comments>
		<pubDate>Fri, 04 May 2007 22:44:56 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Media</category>
	<category>Technology</category>
		<guid isPermaLink="false">http://thenewvernacular.com/2007/05/04/if-you%e2%80%99re-going-to-work-in-media-you%e2%80%99ve-got-to-know-the-game/</guid>
		<description><![CDATA[On May 17th, I’ll be at the regional Online News Association Conference in Madison participating in a panel discussion on how to prepare reporters and students for a changing media landscape.  Among the things we’ll be talking about are how to adapt news rooms to produce a constantly updated, online product and what skills journalists [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 10pt; font-family: Arial"></span><span style="font-size: 10pt; font-family: Arial">On May 17<sup>th</sup>, I’ll be at the regional Online News Association Conference in </span><span style="font-size: 10pt; font-family: Arial">Madison</span><span style="font-size: 10pt; font-family: Arial"> participating in a panel discussion on how to prepare reporters and students for a changing media landscape.  Among the things we’ll be talking about are how to adapt news rooms to produce a constantly updated, online product and what skills journalists need to develop to produce dynamic material that can reach audiences through a variety of platforms.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial">I’ll try and get a post up right after the conference with a summary of the discussion and reactions to the other presentations.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial">Also at the conference will be The Politico&#8217;s Ben Smith, CNN producer Scott Anderson, and Democratic consultant Joe Trippi.  For more information, see the <a href="http://www.wispolitics.com/index.iml?Article=94741"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.wispolitics.com');">press release</a> on the event at wispolitics.com.<span /></span></p>
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		<title>Facebook: A Revolution in Political Communication?</title>
		<link>http://thenewvernacular.com/2007/05/02/facebook-a-revolution-in-political-communication/</link>
		<comments>http://thenewvernacular.com/2007/05/02/facebook-a-revolution-in-political-communication/#comments</comments>
		<pubDate>Thu, 03 May 2007 00:51:55 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Media</category>
	<category>Technology</category>
	<category>Politics</category>
		<guid isPermaLink="false">http://thenewvernacular.com/2007/05/02/facebook-a-revolution-in-political-communication/</guid>
		<description><![CDATA[There have been tons of articles over the last year written about how politicians are using Facebook, but it has yet to be determined whether the social networking site is an effective tool for political communication or just another way for college kids to find out about this weekend’s kegger.  There are tons of [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" title="Jim Webb's Facebook profile" alt="Jim Webb's Facebook profile" style="margin: 0pt 20px 10px 0pt" src="http://www.thenewvernacular.com/tnv_images/webb_fbk.gif" />There have been tons of articles over the last year written about how politicians are using <a href="http://www.facebook.com/" onClick="javascript:urchinTracker ('/outbound/article/www.facebook.com');">Facebook</a>, but it has yet to be determined whether the social networking site is an effective tool for political communication or just another way for college kids to find out about this weekend’s kegger.  There are tons of questions that have yet to be answered, including:</p>
<ul>
<li>Do Facebook members really engage in politics or are they just putting the equivalent of cyberspace bumper stickers on their profiles?</li>
<li>Will Barack Obama’s superstar status on the Internet translating into real grassroots support?</li>
<li>Does Mitt Romney even know that he has a Facebook profile?</li>
</ul>
<p class="MsoNormal">The paper, “<a href="http://www.thenewvernacular.com/projects/facebook_and_political_communication.pdf" >Expanding the Public Sphere: The Impact of Facebook on Political Communication</a>,” examines these questions and focuses on the ability of Facebook to facilitate political communication between members and extend the messages of political campaigns to a younger audience.</p>
<p class="MsoNormal">Below is an excerpt from the analysis. Read the full paper <a href="http://www.thenewvernacular.com/projects/facebook_and_political_communication.pdf"title="The impact of Facebook on Political Communication"  >here</a>.</p>
<p class="MsoNormal">
<blockquote>
<p class="MsoNormal" style="line-height: 200%"><span style="font-size: 10pt; line-height: 200%">Beneva Schulte, a spokesperson for Connecticut Sen. Chris Dodd&#8217;s Democratic presidential campaign, said, &#8220;We&#8217;re not waiting for them to come to us; we&#8217;re finding them where they live. College students, unless they&#8217;re overtly political, don&#8217;t go to political Web sites and attend political rallies, so we&#8217;re meeting them on college campuses at Harvard and Howard &#8212; on Facebook and YouTube.&#8221;  Facebook’s ability to integrate political communication into a broader social network is what separates it from a campaign web site or Howard Dean’s online organizing efforts.  If a candidate’s Web site is like a campaign rally that college students can drive to, then a candidate’s Facebook page is like a campaign rally held right in the middle of campus.  The campaigns are bringing their message to where college students live and an increasing portion of the general population is already interacting online.</span></p>
<p class="MsoNormal" style="line-height: 200%"><span style="font-size: 10pt">Even if millions of young Americans are identifying themselves with political groups and taking their political discussions online, none of it matters if they do not take the next step and participate in the real world.  Real world political participation can include making financial contributions, participating in political rallies, and, most importantly, voting.  Historically, young Americans are the least likely to vote.  In 2004, only 46.7 percent of eligible voters ages 18-24 cast ballots, compared with 63.8 percent of all eligible voters. [1] Whether increased political communication on Facebook will actually increase voting rates among younger demographics remains to be seen.</span><br clear="all" /></p>
<div><hr width="33%" size="1" align="left" />  <!--[endif]--></p>
<div id="ftn1">
<p class="MsoNormal"><span class="MsoFootnoteReference" /><span style="font-size: 8pt"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 8pt">[1]</span><!--[endif]--><span style="font-size: 8pt"> Current Population Survey, <em>U.S. Census Bureau</em>, November 2004, http://www.census.gov/prod/2006pubs/p20-556.pdf.</span><span style="font-size: 10pt" /></p>
</div>
</div>
<p class="MsoNormal">
</blockquote>
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		<title>How to report poll results</title>
		<link>http://thenewvernacular.com/2007/03/22/how-to-report-poll-results/</link>
		<comments>http://thenewvernacular.com/2007/03/22/how-to-report-poll-results/#comments</comments>
		<pubDate>Thu, 22 Mar 2007 05:49:04 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Media</category>
	<category>Politics</category>
	<category>News</category>
		<guid isPermaLink="false">http://thenewvernacular.com/2007/03/22/how-to-report-poll-results/</guid>
		<description><![CDATA[With more polling data coming out on the 2008 campaign coming out every day, I though it&#8217;d be useful to post summary of what it takes to accurately report on poll results:
A news report about a public opinion poll needs to have several qualities in order to serve both the public interest and that of [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">With more polling data coming out on the 2008 campaign coming out every day, I though it&#8217;d be useful to post summary of what it takes to accurately report on poll results:</p>
<p class="MsoNormal">A news report about a public opinion poll needs to have several qualities in order to serve both the public interest and that of the news organization.<a name="_ftnref1"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 7pt">[1]</span></p>
<p><a name="_ftnref1"></a><a name="_ftnref1"></a></p>
<p><a name="_ftnref1"></a></p>
<p class="MsoNormal"><a name="_ftnref1"></a>The report must be interesting enough to attract general readers and simple enough for general readers to understand.  Polls make attractive topics for journalists because the most common results show either 1) a fairly clear winner and loser or 2) a close race.  Both make for interesting, easy to write stories.  It is rarer to see a journalist tackle in-depth analysis of a poll that takes on multiple aspects of an issue, such as the recent poll of Iraqis done by ABC News, USA Today, the BBC and ARD<a name="_ftnref2"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 7pt">[2]</span><!--[endif]-->.  If a journalist were to write a story on that poll, he would likely pick out one or two poll questions to focus on.</p>
<p><a name="_ftnref2"></a><a name="_ftnref2"></a></p>
<p><a name="_ftnref2"></a></p>
<p class="MsoNormal"><a name="_ftnref2"></a>This simplification is not necessarily a problem.  In fact, it can be desirable.  If a journalist were to include details on every question in a lengthy poll with careful attention to potential wording bias, sampling size, and methodology, few people would ever read the story.  When writing for a general audience, it is better for a journalist to glean the most important facts and relay them with enough detail to assure readers that the poll is credible.  While their job is to simplify complex data, it is essential that journalists be educated in statistics and polling methodology.  With knowledge of how polling works, a journalist can determine whether the results are valid and whether the story should be on polling results alone or, in rare cases, the motives or shoddy practices of those conducting the poll.</p>
<p><a name="_ftnref2"></a><a name="_ftnref2"></a></p>
<p><a name="_ftnref2"></a></p>
<p class="MsoNormal"><a name="_ftnref2"></a>Beyond being straightforward, the report should provide enough detail about the polling methodology for the reader to assess the validity of the results.  There are several technical questions that the article should answer:</p>
<p><a name="_ftnref2"></a><a name="_ftnref2"></a></p>
<p><a name="_ftnref2"></a></p>
<p class="MsoNormal"><a name="_ftnref2"></a>1) What is the margin of error and confidence interval?</p>
<p><a name="_ftnref2"></a><a name="_ftnref2"></a></p>
<p><a name="_ftnref2"></a></p>
<p class="MsoNormal"><a name="_ftnref2"></a>2) What is the sample size?</p>
<p><a name="_ftnref2"></a><a name="_ftnref2"></a></p>
<p><a name="_ftnref2"></a></p>
<p class="MsoNormal"><a name="_ftnref2"></a>3) Who is the population being sampled?</p>
<p><a name="_ftnref2"></a><a name="_ftnref2"></a></p>
<p><a name="_ftnref2"></a></p>
<p class="MsoNormal"><a name="_ftnref2"></a>4) During what time span was the poll conducted?</p>
<p><a name="_ftnref2"></a><a name="_ftnref2"></a></p>
<p><a name="_ftnref2"></a></p>
<p class="MsoNormal"><a href="http://thenewvernacular.com/2007/03/22/how-to-report-poll-results/"name="_ftnref2"></a><a  ><a id="more-294"></a></a></p>
<p><a name="_ftnref2"></a><a name="_ftnref2"></a></p>
<p><a name="_ftnref2"></a></p>
<p class="MsoNormal"><a name="_ftnref2"></a>If the poll’s results fall within the margin of error, the article should explicitly say that there is a statistical tie.  Reporting that one candidate is up 51 percent to 49 percent when there is a 3 percent margin of error is irresponsible journalism.</p>
<p><a name="_ftnref2"></a><a name="_ftnref2"></a></p>
<p><a name="_ftnref2"></a></p>
<p class="MsoNormal"><a name="_ftnref2"></a>I do not think it is necessary to publish a full statistics lesson with every article on poll results, but it would be helpful to have an explanation of key statistical terms for those who have little experience with polling data.  Including such a glossary may prove to be unfeasible for print publications, but it would take little effort to include a link with every polling article on a news organization’s Web site.  A good example of a statistical guide is available on the Web site<a name="_ftnref3"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 7pt">[3]</span><!--[endif]--> of Robert Niles, a journalist in Pasadena, California.</p>
<p><a name="_ftnref3"></a><a name="_ftnref3"></a></p>
<p><a name="_ftnref3"></a></p>
<p class="MsoNormal"><a name="_ftnref3"></a>News reports should also reveal question wording.  Although they might present reporters with similar headlines, asking, “If the election were held today, would you vote for Candidate A or Candidate B?” may provide different results than asking, “Which candidate do you prefer, Candidate A or Candidate B?”  For online articles, media organizations should link to the full results and methodology of a poll if they are available.  The onus for responsible poll reporting does not fall solely on journalists.  Polling firms need to be sure they provide all the necessary data for reporters to write accurate stories.</p>
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<p class="MsoNormal"><a name="_ftnref3"></a>One critique of news reporting on polls states that it places undue focus on the “horse race” aspect of political campaigns.  According to<span style="font-family: TimesNewRoman"> Stephen Hess of the Brookings Institution,</span><span style="font-size: 7pt; font-family: TimesNewRoman"> </span>there is too much focus on polling numbers and not enough on policy positions.  Hess wrote, “Horse race stories are more fun. Substance stories are more important.”<a name="_ftnref4"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 7pt">[4]</span><!--[endif]-->   Simply covering who is ahead does little to serve the public interest, however, polling data on public opinion during a campaign is still newsworthy, if only to shed light on the campaign process and how some of the data being used by political actors.  Attempting to include polling data with reporting of campaign events can actually result in media outlets unintentionally making spurious connections between public opinion and political actions.<span style="font-size: 10pt; font-family: TimesNewRoman" /></p>
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<p class="MsoNormal"><a name="_ftnref4"></a>I would like to see more journalists include not only the source of polling results (which they often do), but also a brief background on the polling organization – especially if is not a widely recognized news organization.  For example, a February 2007 Milwaukee Journal Sentinel (MJS) article<a name="_ftnref5"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 7pt">[5]</span><!--[endif]--> reports the results of a poll on the 2008 presidential candidates conducted by the polling firm Strategic Vision.  What the MJS article does not say is that Strategic Vision takes on mostly Republican clients.  It does not take much effort to add valuable detail.  David Yepsen, political columnist for the Des Moines Register, also wrote about a Strategic Vision poll in January 2007<a name="_ftnref6"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 7pt">[6]</span><!--[endif]--> and included this caveat: “Strategic Vision is a Republican-leaning firm, but its polling data are considered credible. Its numbers are mirrored by a recent Zogby poll of caucus-goers that also shows Edwards ahead with the others trailing.”  This addendum acknowledges that the poll results are not in question, but it gives some background as to where the results are coming from – information that most readers would never know on their own.  For these private polling firms, it would also be helpful (albeit often impossible) to know who is funding the poll.  Strategic Vision often publishes “free” polling results without identifying where the funding for the poll came from.</p>
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<p class="MsoNormal"><a name="_ftnref6"></a>When approaching polling data, journalists and pollsters have different priorities.  According to Everett Ladd, “speed and timeliness have become highly regarded values (in journalism).”<a name="_ftnref7"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 7pt">[7]</span><!--[endif]-->  This desire for quick analysis of polling results is derived from necessity.  Journalists need to process polling results quickly in order to meet their deadline, compete with other news outlets and serve the news appetitive of their readers.    They search for topics that make interesting journalism, such as political conflict.  Increasingly, journalists have to consider the popular appeal of their stories.  After all, it does not matter if a story contains astounding information if no one reads it.  At the same time, I think pollsters, especially those employed with news organizations, are guilty of playing to the journalistic desire for conflict when choosing polling questions.  Pollsters, on the whole, use slow, expensive methods to collect the large amounts of data needed to produce legitimate results.  Just handing this data to journalists is not enough.  Pollster should (and often do) provide summaries of polling results to journalists along with</p>
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<p class="MsoNormal"><a name="_ftnref7"></a>Too often, journalists omit technical information about polling results when they could have easily included it, especially in an online format.  I think the problem is that journalists often do not fully understand the statistics behind the results and then omit details without realizing their importance in interpreting the data.  Along with a summary of results, it would be helpful for pollsters to provide a brief refresher on methodology and terminology to ease the transition from statistics to text.</p>
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<p class="MsoNormal"><a name="_ftnref7"></a>The key is to balance the sometimes-complex details of the polling process that are needed to establish the validity of the results with a format that is concise and interesting enough to attract readers.<br clear="all" /></p>
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<p class="MsoFootnoteText"><a name="_ftn1"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 10pt">[1]</span><!--[endif]--> The journalistic standards that follow explicitly reference printed materials, but can and should also be applied to broadcast media</p>
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<p class="MsoFootnoteText"><a name="_ftn2"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 10pt">[2]</span><!--[endif]-->ABC News,  Iraq: Where Things Stand, 3/19/07, http://abcnews.go.com/images/US/1033aIraqpoll.pdf</p>
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<p class="MsoFootnoteText"><a name="_ftn3"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 10pt">[3]</span><!--[endif]--> http://www.robertniles.com/stats/</p>
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<p class="MsoFootnoteText"><a name="_ftn4"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 10pt">[4]</span><!--[endif]--> PBS Newshour with Jim Lehrer, Poll Crazy in Campaign Coverage, 10/20/04, http://www.pbs.org/newshour/extra/features/july-dec04/polls_10-20.pdf</p>
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<p class="MsoFootnoteText"><span class="MsoFootnoteReference" /><span style="font-size: 10pt; font-weight: normal"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 10pt"><a name="_ftn4"></a>[5]</span><span style="font-size: 10pt"><a name="_ftn4"></a> </span><!--[endif]--><span style="font-size: 10pt; font-weight: normal"><a name="_ftn4"></a>Milwaukee Journal Sentinel, </span><span style="font-size: 10pt; font-weight: normal"><a name="_ftn4"></a>Clinton</span><span style="font-size: 10pt; font-weight: normal"><a name="_ftn4"></a>, Giuliani top polls; </span><span style="font-size: 10pt; font-weight: normal"><a name="_ftn4"></a>2/28/07</span><span style="font-size: 10pt; font-weight: normal"><a name="_ftn4"></a>, http://www.jsonline.com/story/index.aspx?id=571928</span></p>
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<p class="MsoFootnoteText"><a name="_ftn6"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 10pt">[6]</span><!--[endif]-->  Des Moines Register, Advice for Hillary: Come often, pull up a chair; 1/25/07,   http://www.dmregister.com/apps/pbcs.dll/article?AID=/20070125/OPINION01/701250360/1001/NEWS</p>
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<p class="MsoFootnoteText"><a name="_ftn7"></a><span class="MsoFootnoteReference"><!--[if !supportFootnotes]--></span><span class="MsoFootnoteReference" /><span style="font-size: 10pt">[7]</span><!--[endif]--> Ladd, E.C. (1980). Polling and the press: The clash of institutional imperatives.  Public Opinion Quarterly, 44;  p. 576</p>
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<p><a name="_ftn7"></a><a name="_ftn7"></a><span style="font-style: italic" /><a name="_ftn7"></a>Originally written for a UW Journalism class on political communication - March 2007
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		<title>TimesSelect Free with .edu address</title>
		<link>http://thenewvernacular.com/2007/03/20/timesselect-free-with-edu-address/</link>
		<comments>http://thenewvernacular.com/2007/03/20/timesselect-free-with-edu-address/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 23:18:51 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Media</category>
		<guid isPermaLink="false">http://thenewvernacular.com/2007/03/20/timesselect-free-with-edu-address/</guid>
		<description><![CDATA[I was just skimming the New York Times Web site and they&#8217;ve changed their policy so that anyone with a .edu e-mail account can gain free access to their subscriber-only content online.
Sign up here
There&#8217;s some extra incentive to go to grad school right there.

]]></description>
			<content:encoded><![CDATA[<p><img align="left" style="margin: 0pt 10px 10px 0pt" alt="TimesSelect" title="TimesSelect" src="http://www.thenewvernacular.com/tnv_images/nytimes.jpg" />I was just skimming the New York Times Web site and they&#8217;ve changed their policy so that anyone with a .edu e-mail account can gain free access to their subscriber-only content online.</p>
<p><a href="http://nytimes.com/gst/ts_university_email_verify.html"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/nytimes.com');">Sign up here</a></p>
<p>There&#8217;s some extra incentive to go to grad school right there.
</p>
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		<title>No, Ethanol Can&#8217;t Cure Cancer</title>
		<link>http://thenewvernacular.com/2007/03/15/no-ethanol-cant-cure-cancer/</link>
		<comments>http://thenewvernacular.com/2007/03/15/no-ethanol-cant-cure-cancer/#comments</comments>
		<pubDate>Fri, 16 Mar 2007 00:19:32 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Sustainability</category>
		<guid isPermaLink="false">http://thenewvernacular.com/2007/03/15/no-ethanol-cant-cure-cancer/</guid>
		<description><![CDATA[Cross-posted at The Proving Ground
A recent Associated Press article questions recent predictions by ethanol advocates that the biofuel is a miracle cure for eliminating America&#8217;s dependence on foreign oil and reducing carbon emissions.
This Q&#038;A-style article lays out the basics of ethanol and questions the perfect-fuel scenario being put forth by ethanol advocates. Right now, most [...]]]></description>
			<content:encoded><![CDATA[<p><em>Cross-posted at <a href="http://the-proving-ground.blogspot.com/"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/the-proving-ground.blogspot.com');">The Proving Ground</a></em></p>
<p>A recent <a href="http://www.timesanddemocrat.com/articles/2007/03/12/features/doc45f4d501cae92149480697.txt" onClick="javascript:urchinTracker ('/outbound/article/www.timesanddemocrat.com');">Associated Press article</a> questions recent predictions by ethanol advocates that the biofuel is a miracle cure for eliminating America&#8217;s dependence on foreign oil and reducing carbon emissions.</p>
<p>This Q&#038;A-style article lays out the basics of ethanol and questions the perfect-fuel scenario being put forth by ethanol advocates. Right now, most of the media&#8217;s focus is on the potential advantages of ethanol, but there isn&#8217;t much discussion of the realities behind its creation.</p>
<p>The article has answers that may surprise people.  For example:</p>
<blockquote><p><span style="font-style: italic">But aren&#8217;t there environmental benefits to ethanol?</span></p>
<p>If you make ethanol from corn, the environmental benefits are limited. When you consider the greenhouse gases that are released in the growing and refining process, corn-based ethanol is only slightly better with regard to global warming than gasoline. Growing corn also requires the use of pesticides and fertilizers that cause soil and water pollution.</p>
<p>The environmental benefit of corn-based ethanol is felt mostly around the tailpipe. When blended into gasoline in small amounts, ethanol causes the fuel to generate less smog-producing carbon monoxide. That has made it popular in smoggy cities like Los Angeles.</p></blockquote>
<p>Paul Peterson, a field supervisor for the Wisconsin Farm Bureau Federation wrote <a href="http://www.lacrossetribune.com/articles/2007/03/05/opinion/letters/l2.txt"target="_blank" onclick="return top.js.OpenExtLink(window,event,this)"  onClick="javascript:urchinTracker ('/outbound/article/www.lacrossetribune.com');">a letter </a><a href="http://www.lacrossetribune.com/articles/2007/03/05/opinion/letters/l2.txt" onClick="javascript:urchinTracker ('/outbound/article/www.lacrossetribune.com');">to the La Crosse Tribune</a><script><!-- D(["mb","other 90% of our auto fuel&amp;amp;amp;amp;quot; and &amp;amp;amp;amp;quot;where would we get all of the ethanol\u003cbr /\>from&amp;amp;amp;amp;quot;?  Just the title of his letter (which may have been given by the\u003cbr /\>Tribune), is just plain wrong.\u003cbr /\>\u003cbr /\>I realize that there is a strong contingent in this country who would\u003cbr /\>love it if the demand for corn kept increasing, but they shouldn\&#8217;t be\u003cbr /\>bending the truth to fit their economic agenda.\u003cbr /\>\u003cbr /\>To restate an observation that\&#8217;s been made on this blog before,\u003cbr /\>further development in ethanol, especially with crops that have a\u003cbr /\>higher energy efficiency, like sugar cane, can be a part of the\u003cbr /\>renewable energy equation, but it most certainly isn\&#8217;t, &amp;amp;amp;amp;quot;the answer.&amp;amp;amp;amp;quot;\u003cbr /\>\u003c/div\>&#8221;,0] ); D([&#8221;ce&#8221;]);  //&#8211;></script> last week promoting the use of ethanol. He claims that, &#8220;if every car in America would burn 10 percent ethanol, it could eliminate our dependence on foreign oil.&#8221; This statement immediately prompts a few questions like, &#8220;where would we get the other 90% of our auto fuel&#8221; and &#8220;where would we get all of the ethanol from&#8221;? Just the title of his letter (which may have been given by the Tribune), is just plain wrong.</p>
<p>I realize that there is a strong contingent in this country who would love it if the demand for corn kept increasing, but they shouldn&#8217;t be bending the truth to fit their economic agenda.</p>
<p>To restate an observation that&#8217;s been made on this blog before, further development in ethanol, especially with crops that have a higher energy efficiency, like sugar cane, can be a part of the renewable energy equation, but it most certainly isn&#8217;t, &#8220;the answer.&#8221;
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		<title>SNL - The Dakota Fanning Show</title>
		<link>http://thenewvernacular.com/2007/03/07/snl-the-dakota-fanning-show/</link>
		<comments>http://thenewvernacular.com/2007/03/07/snl-the-dakota-fanning-show/#comments</comments>
		<pubDate>Wed, 07 Mar 2007 18:19:49 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
		
	<category>Links</category>
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		<description><![CDATA[SNL - The Dakota Fanning Show

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			<content:encoded><![CDATA[<p>SNL - <a href="http://www.nbc.com/Saturday_Night_Live/video/#mea=60194"target="_blank"  onClick="javascript:urchinTracker ('/outbound/article/www.nbc.com');">The Dakota Fanning Show</a>
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